Which statement best describes the Golden Triangle in relation to sport?

Which statement best describes the Golden Triangle in relation to sport?

• A. It is a marketing plan for tickets
• B. It is a training method
• C. The link between sport, business and the media
• D. It is a brand of equipment

Answer: (C)

The Golden Triangle shows how sport, business and the media are tightly linked to create value and growth. Media coverage and broadcasting rights boost the popularity and revenue of sport, which in turn attracts sponsorship and advertising from businesses. Those commercial funds then fuel clubs, events, and athletes, while the media amplifies the sport’s reach to attract more fans and partners. It’s this three-way relationship—sport feeding business and media, and media boosting sport—that the concept describes. It’s not about a ticket marketing plan, a training method, or an equipment brand.

The Golden Triangle shows how sport, business and the media are tightly linked to create value and growth. Media coverage and broadcasting rights boost the popularity and revenue of sport, which in turn attracts sponsorship and advertising from businesses. Those commercial funds then fuel clubs, events, and athletes, while the media amplifies the sport’s reach to attract more fans and partners. It’s this three-way relationship—sport feeding business and media, and media boosting sport—that the concept describes. It’s not about a ticket marketing plan, a training method, or an equipment brand.