Which term describes corporate financial support of a sport property in exchange for exposure?

Which term describes corporate financial support of a sport property in exchange for exposure?

• A. Endorsement
• B. Sponsorship
• C. Licensing
• D. Merchandising

Answer: (B)

Sponsorship. This is when a company provides financial support to a sport property such as a team, event, or league in return for exposure of its brand. The sponsor gains branding opportunities—logos on kits and banners, media mentions, naming rights, and hospitality activations—so the brand is visible to fans and participants. It’s different from an endorsement (where a person promotes a product), licensing (rights to produce and sell goods using the brand), or merchandising (selling branded products).

Sponsorship. This is when a company provides financial support to a sport property such as a team, event, or league in return for exposure of its brand. The sponsor gains branding opportunities—logos on kits and banners, media mentions, naming rights, and hospitality activations—so the brand is visible to fans and participants. It’s different from an endorsement (where a person promotes a product), licensing (rights to produce and sell goods using the brand), or merchandising (selling branded products).